What is Google AdWords?
Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your...
View ArticleBoost Your Business with Seasonal Online Advertising
As Christmas is fast approaching, it seems an ideal time to reflect on how you can use online advertising campaigns to boost your seasonal sales. Seasons define the sale of many products. Easter eggs...
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How Does Google AdWords Work?
Google AdWords is a simple and effective way to increase relevant traffic to your website. A successful AdWords campaign can increase unique visits to your website and encourage visitors to follow your...
View ArticleOnline Marketing Guide for Small Business Owners
Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment....
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Are Google AdWords Vouchers Really the Best Incentive?
Google AdWords Voucher As a UK AdWords agency, Google provide us with AdWords vouchers regularly. These voucher codes are typically for £50 or £75 and can be used for new AdWords advertisers as a...
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Google’s New Privacy Policy is Live – Are You Prepared?
So, today we see the launch of Google’s new Privacy Policy. If you use any of Google’s services (who doesn’t?), you would no doubt have seen a message or received an email about this. Did you read it?...
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Google Shutting Down AdWords Advertisers Who Flout Policies
It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods,...
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Changes to AdWords Keyword Match Types
If you’ve logged in to your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google are changing the way Exact match and...
View ArticleDoes This Match Your Online Shopping Experience?
I first saw this spoof video at a Google Agency day. It’s funny but scary at the same time. How does your shopping experience match up? Use Google Analytics to see where people are leaving your site....
View ArticleGoogle AdWords Keyword Suggestion Tool – Overview Video
This is a quick video I put together to introduce you to Google’s keyword suggestion tool. The video is about 5 minutes long so clearly just scratches the surface but I hope gives you some insight if...
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Special Offer: Free Initial Set-Up of AdWords Accounts
From now until the 7th July 2013, we are offering UK businesses the chance to try online advertising with Google with no initial set-up charges for trial AdWords campaigns. All you will pay is for the...
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Google Partner UK Launch Event
I was fortunate to receive an invite to the launch of the revamped Google Partner program held last week at MC Motors in London. In true Google style, a warm welcome greeted the attendees with coffee,...
View ArticleWhat is Google AdWords?
Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your...
View ArticleGoogle AdWords +Post Ads Available to Advertisers
Google announced yesterday that +Post ads are now available to all AdWords advertisers who meet the minimum requirements in terms of number of followers. This number has currently been set at a 1000...
View ArticleAdWords Community Summit 2014 – Google UK
I was lucky enough to be invited to the Google AdWords Community Summit (#awcs2014) held last week at one of Google’s London offices in Buckingham Palace Road. This was a two-day conference covering...
View ArticleUnderstanding the AdWords Bid Auction
When it comes to Google AdWords advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how...
View ArticleGoogle Display Ads Infographic Cheat Sheet
The Google Display Network (GDN) is basically those websites that have opted in to Google’s Adsense program. This allows them to do a revenue share with Google for showing adverts from those...
View ArticleAdWords Close Variant Keyword Matching – Review Those Search Queries!
If you advertise online using Google AdWords, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn...
View ArticleOnline Marketing Guide for Small Business Owners
Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment....
View ArticleGoogle AdWords Negative Keyword Lists
I’ve long been an exponent of using negative keywords in your Pay per Click (PPC) campaigns, particularly if using Google AdWords. In January 2011, Google announced a big time saver for AdWords users –...
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