AdWords Close Variant Keyword Matching – Review Those Search Queries!
If you advertise online using Google AdWords, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn...
View ArticleGoogle AdWords – How It Works Presentation
This presentation was first given to local businesses based in Hampshire, UK in November 2015. Its aim being to raise awareness of Google AdWords, in terms of the possibilities, the pitfalls and some...
View ArticleAdWords HOA – Q&A
This Hangout on Air (HOA) was recorded on the 25th November 2015. It was a question and answer session (Q&A) on Google AdWords between Mark Vang (host) and Adrian Bold.The HOA was a follow-up to...
View ArticleNew AdWords Experience and Getting More Done
Today, Google announced through Inside AdWords that the new AdWords interface will be the exclusive way to manage accounts by the end of the year. The new interface has been around for quite a few...
View ArticleGoogle AdWords Negative Keyword Lists
I've long been an exponent of using negative keywords in your Pay per Click (PPC) campaigns, particularly if using Google AdWords. In January 2011, Google announced a big time saver for AdWords users –...
View ArticleAdWords Advice
Google AdWords advice for anyone wishing to set up their own Pay per Click (PPC) campaign. When a user searches on Google, the websites that appear down the left-hand side are those that are classed...
View ArticleA Beginner’s Guide To Google AdWords Keyword Match Types
Many new users fail to understand keyword match types and the effect this can have on their bidding, costs and overall campaign performance. This presentation gives a brief overview of the options...
View ArticleWhat is Google AdWords?
Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your...
View ArticleHow Does Google AdWords Work?
Google AdWords is a simple and effective way to increase relevant traffic to your website. A successful AdWords campaign can increase unique visits to your website and encourage visitors to follow your...
View ArticleAre Google AdWords Vouchers Really the Best Incentive?
As a UK AdWords agency, Google provide us with AdWords vouchers regularly. These voucher codes are typically for £50 or £75 and can be used for new AdWords advertisers as a credit against their Pay per...
View ArticleIntroduction to Google AdWords Presentation
This introduction to Google AdWords presentation was created as part of a Hangout on Air (HOA) presented on Google Plus in March 2014. Google AdWords Overview The video recording of that HOA can be...
View ArticleGoogle’s New Privacy Policy is Live – Are You Prepared?
So, today we see the launch of Google's new Privacy Policy. If you use any of Google's services (who doesn't?), you would no doubt have seen a message or received an email about this. Did you read it?...
View ArticleGoogle Shutting Down AdWords Advertisers Who Flout Policies
It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods,...
View ArticleChanges to AdWords Keyword Match Types
If you've logged into your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google is changing the way Exact match and...
View ArticleGoogle Shopping Engine Completes Transition to Pay per Click
From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google's latest hurdle in its bid to restructure its...
View ArticleGoogle Partner UK Launch Event
I was fortunate to receive an invite to the launch of the revamped Google Partner program held last week at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark...
View ArticleAdWords Community Summit 2014 – Google UK
I was lucky enough to be invited to the Google AdWords Community Summit (AWCS2014) held last week at one of Google's London offices in Buckingham Palace Road. This was a two-day conference covering all...
View ArticleUnderstanding the AdWords Bid Auction
When it comes to Google AdWords advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google's bid auction works when it comes to determining how...
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