Google Shopping Engine Completes Transition to Pay per Click
From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google's latest hurdle in its bid to restructure its...
View ArticleGoogle Partner UK Launch Event
I was fortunate to receive an invite to the launch of the revamped Google Partner program held last week at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark...
View ArticleAdWords Community Summit 2014 – Google UK
I was lucky enough to be invited to the Google AdWords Community Summit (AWCS2014) held last week at one of Google's London offices in Buckingham Palace Road. This was a two-day conference covering all...
View ArticleUnderstanding the AdWords Bid Auction
When it comes to Google AdWords advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google's bid auction works when it comes to determining how...
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